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Gavin Ruschin at his consultation desk in the Illovo studio

Illovo · Johannesburg

One of life’s most meaningful moments, made by hand.

Work personally with Gavin Ruschin, from the first conversation to the final polish. One jeweller, every step.

The Ruschin & Co workshop bench in Illovo
An engagement ring sketch beside a loose diamond

Meet your jeweller

Gavin Ruschin

For more than 20 years, Gavin has helped clients choose the perfect diamond and create pieces that become part of their story.

No hand-offs. No shortcuts. Considered guidance and exceptional craftsmanship.

His story

The journey

One jeweller. Every step.

  1. 01

    The conversation

    Your idea, your style and what matters to you.

  2. 02

    Choose the diamond

    Gavin hand-selects stones and explains what truly matters.

  3. 03

    Design together

    Every proportion and detail refined until it feels right.

  4. 04

    Crafted with care

    Handcrafted in our Illovo workshop by trusted artisans.

Book a consultation

“Gavin guided us through every decision without ever rushing one. The ring is more beautiful than we imagined.”

A client · Johannesburg

The journal

Proposals, rings and weddings,
considered properly.

Read the journal

Affordability

Money, discussed privately.

Nobody should have to guess what a ring costs. Gavin talks about budgets plainly and in private, then helps you make the number work: how a ring is priced, the ways to pay for one, and how to insure it.

Affordability, finance and insurance

Begin with a private consultation

Private consultations.

In person at our secure Illovo studio, or virtually from anywhere in the world. Private & discreet.

Testimonials

In their words.

  • “I decided to get engaged while my lovely girlfriend went to the UK for a short trip and I used the time to get a ring made while she was away. Gavin and his team gave me great advice and freedom. They helped me create and design my own ring, and taught me so much about the choices I have. They made the whole process a fantastic experience and I will totally send my friends back for the one on one experience.”

    Willie NelFreelance filmmaker
  • “Gavin and his firm were recommended to us by a mutual friend. From the very first contact, Gavin conducted himself in a very friendly but professional manner. Gavin clearly demonstrated the love and understanding of his business. His attention to detail and willingness to listen to our needs was very reassuring. We are extremely pleased with the design, quality of our jewellery and the superb service. It was certainly one of the best shopping experiences we have had. Our friends have found Gavin amazing and are very impressed with their purchases. On purchasing diamonds, we highly recommend others to contact Gavin. We certainly look forward to doing business with his company for years to come.”

    Dusanka and Robert CosicWales, UK
  • “My experience with Gavin was nothing less than exceptional. He provided excellent customer service, quality diamonds, and competitive prices. He was very knowledgeable and an excellent teacher. I learned everything I needed to know before purchasing the right diamond. I would recommend him and his company to anyone considering the purchase of a precious stone.”

    Michael Zarrabi, M.D.Plastic and Reconstructive Surgery
  • “Great experience dealing with Gavin. I have had many good experiences dealing with Gavin. The jewellery and stones are breathtaking and very reasonable in price. The service we received was so efficient and good advice was given to us when choosing specific stones. We look forward to many more dealings with Gavin.”

    Daniel and Elise Boyer
  • “My experience with Gavin goes back some years. Not only have I and my wife been advised and purchased from the company; we have, in addition, successfully referred a number of our friends to Gavin. His knowledge, service and flexibility have ensured that we consult them on any occasion where we are thinking of purchasing jewellery.”

    Bernard FreemanCEO, European Healthcare Group PLC, London
  • “Gavin Ruschin has been my preferred supplier of diamonds and designer jewellery for the past five years. During this period of knowing Gavin, I feel extremely privileged to have a supplier of such character and integrity servicing me personally, my company The BLD Group and our clients. Gavin has through excellent service become one of the most credible suppliers on our books. His honesty, unconditional professional service, excellent pricing and pleasant manner have earned him the respect and reputation of the highest degree amongst my clients, which include professional sportsmen and sportswomen, leading business people and politicians.”

    Bruce V DavidsonExecutive Chairman, The BLD Group