The most useful thing the Journal could publish is what actually happened: the ring that took eleven weeks because the stone was hard to find, the proposal that moved indoors when the storm came, the grandmother's stones that became three pieces for three sisters. Those stories exist, and the studio hears them every week. They are not on this page yet, because a real story is published only when the people in it have agreed to it in writing, the material is theirs, the photographs are cleared and the piece has been approved before it goes live.
This section names the ten formats a story can take. Each one carries its own interview questions, its own consent, its own image permissions and its own rules on how anonymity works and which venues, suppliers and jewellery details may be recorded. It is an honest empty room with the furniture already in it. Nothing here is invented to fill the space, and nothing ever will be.
If you are a Ruschin client and would like your proposal, ring, wedding or anniversary piece told properly, tell Gavin and he will take you through how it works. Anonymised stories are welcome; a couple can be 'a doctor and a teacher in Parkhurst' and the story loses nothing.
Before a story is told, Gavin sets out what it covers, the questions he or a writer will ask, the consent that has to be given in writing, the photographs that can and cannot be used, the venues and suppliers that may be named and on what terms, and the disclosures that appear with the piece. Every story is read and approved by the people in it before it is published, and can be withdrawn afterwards on request. Until the first one is ready, the practical guides below are where most of these stories begin.
