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The Journal · The Proposal · When to propose, and when to wait

The proposal

When to propose, and when to wait

Anniversaries are the obvious answer and rarely the right one. How to read the moment instead of the calendar.

The Ruschin & Co reception in Illovo

At a glance

The trap
A date chosen before a reason, which quietly changes what you buy
Lead time
See Gavin at least three months before a fixed date
Weak reason to wait
Saving for a larger stone; a ring can be added to later

Almost everyone who sits down with Gavin has a date in mind before they have a reason. Usually it is an anniversary, sometimes a birthday, occasionally a trip that has already been booked. The date is doing a job that the decision should be doing.

Why the calendar is a trap

A date gives you a deadline, and a deadline quietly changes what you buy. We see it often: someone decides on an anniversary eleven weeks out, then compromises on a stone because the timeline will not carry the one they actually wanted. The anniversary comes and goes. The ring stays for fifty years.

There is also the matter of what a fixed date does to the moment itself. If she knows the date is significant, she is watching you all evening. Some people love that. Many do not.

Signs you are actually ready

  • You have talked about money, not a budget for the ring, but debt, earnings and what you each expect. Couples who have had that conversation tend to have had the other ones too.
  • You have seen each other handle something genuinely bad, and it did not become a referendum on the relationship.
  • The question of children, or no children, has been asked out loud and answered the same way twice.
  • You are not proposing to fix anything. This is the one that matters most, and the one people are least honest with themselves about.

Good reasons to wait

A move, a new job, a death in either family, or anything else that has the household in flux. Not because the relationship cannot take it, but because a proposal in the middle of upheaval gets absorbed into the upheaval. Give it its own week.

Waiting because you are saving for a larger stone is a weaker reason than it feels like. A ring can be added to: a stone upgraded, a band remade, diamonds set later. We do this for clients regularly and it is far more common than people assume.

How long the ring itself takes

For a bespoke piece, allow six to eight weeks from the first conversation to the finished ring, and longer if we are sourcing an unusual stone. If you are working towards a specific date, come and see us at least three months before it. If you have less time than that, say so at the start. There is usually a way, but it should be a decision rather than a surprise.

Read the moment, not the calendar. The date will make sense afterwards either way.

Is there a right length of time to be together before proposing?

No, and anyone who gives you a number is guessing. The signs above are a better test than a duration: the money conversation, a hard year survived, the children question answered the same way twice. Some couples reach that in a year, some take five. What matters is that you are proposing because the decision is made, not because the calendar says it is time.

What if the ring will not be ready by the date I had in mind?

Say so early and there are three honest options. Move the date, which is easier than it feels because nobody else knows it was ever fixed. Propose with something other than the finished ring, which a surprising number of couples prefer. Or simplify the design so the timeline holds. What we would not suggest is compromising on the stone to hit a date. The date passes; the stone does not.

Related jewellery guidance

The ring side of this decision.

The next step

Start with the conversation, not the date.

An hour with Gavin settles what the ring should be and what it will take to make. The date follows from that.

Keep reading

The next stage

All of The Proposal

Testimonials

In their words.

  • “I decided to get engaged while my lovely girlfriend went to the UK for a short trip and I used the time to get a ring made while she was away. Gavin and his team gave me great advice and freedom. They helped me create and design my own ring, and taught me so much about the choices I have. They made the whole process a fantastic experience and I will totally send my friends back for the one on one experience.”

    Willie NelFreelance filmmaker
  • “Gavin and his firm were recommended to us by a mutual friend. From the very first contact, Gavin conducted himself in a very friendly but professional manner. Gavin clearly demonstrated the love and understanding of his business. His attention to detail and willingness to listen to our needs was very reassuring. We are extremely pleased with the design, quality of our jewellery and the superb service. It was certainly one of the best shopping experiences we have had. Our friends have found Gavin amazing and are very impressed with their purchases. On purchasing diamonds, we highly recommend others to contact Gavin. We certainly look forward to doing business with his company for years to come.”

    Dusanka and Robert CosicWales, UK
  • “My experience with Gavin was nothing less than exceptional. He provided excellent customer service, quality diamonds, and competitive prices. He was very knowledgeable and an excellent teacher. I learned everything I needed to know before purchasing the right diamond. I would recommend him and his company to anyone considering the purchase of a precious stone.”

    Michael Zarrabi, M.D.Plastic and Reconstructive Surgery
  • “Great experience dealing with Gavin. I have had many good experiences dealing with Gavin. The jewellery and stones are breathtaking and very reasonable in price. The service we received was so efficient and good advice was given to us when choosing specific stones. We look forward to many more dealings with Gavin.”

    Daniel and Elise Boyer
  • “My experience with Gavin goes back some years. Not only have I and my wife been advised and purchased from the company; we have, in addition, successfully referred a number of our friends to Gavin. His knowledge, service and flexibility have ensured that we consult them on any occasion where we are thinking of purchasing jewellery.”

    Bernard FreemanCEO, European Healthcare Group PLC, London
  • “Gavin Ruschin has been my preferred supplier of diamonds and designer jewellery for the past five years. During this period of knowing Gavin, I feel extremely privileged to have a supplier of such character and integrity servicing me personally, my company The BLD Group and our clients. Gavin has through excellent service become one of the most credible suppliers on our books. His honesty, unconditional professional service, excellent pricing and pleasant manner have earned him the respect and reputation of the highest degree amongst my clients, which include professional sportsmen and sportswomen, leading business people and politicians.”

    Bruce V DavidsonExecutive Chairman, The BLD Group