This is the section where the studio's own trade is explained without a sales pitch. It begins with the ring as an object that has to live on a hand every day: settings and their honest trade-offs, profile height, the metal, the proportions for the hand it is for. It moves to the stone, where cut does most of the work and a grading report tells you what a stone is but not whether it is beautiful. Then to how a piece is made to order, what the design stage actually involves, what a commission costs and how long it takes. Then to what happens over the years: insurance, valuation, cleaning, resizing, repair and remodelling.
Ruschin & Co sells natural stones only, and every article here is written on that basis. Coloured gemstones get the same seriousness as diamonds: sapphire, ruby, spinel and emerald each have their own piece, because each asks something different of a ring that is worn to the gym, the beach and the school run.
Nothing here quotes a price. Metal and stone prices move with the rand and the season, and a number that is right in March is wrong by August. What the articles do instead is show where the money sits, what moves it most, and which grades nobody can see across a dinner table.
